The World’s Largest Brat Fest is located on Willow Island at the Dane County Alliant Energy Center and is just 5 minutes from campus with easy access to major roadways.
Driving
If you’re heading here from parts unknown and don’t have a clue where the World’s Largest Brat Fest is, see below for directions from regional destinations – or plug 1919 Alliant Energy Center Way, Madison, WI 53713 into your GPS! Sound like a plan? Good, we’ll see you at Brat Fest!
FROM THE SOUTH – DES MOINES
- Take I-80 east to I-380 north
- Go north on Highway 151 to Highway 12/18
- Exit 262 Rimrock Rd.
FROM THE SOUTH – CHICAGO
- Take I-90 to Exit 142A
- Go west on Highway 12/18 for 5 miles
- Exit 262 Rimrock Rd.
FROM THE NORTH – GREEN BAY
- Take I-90 to Exit 142A
- Go west on Highway 12/18 for 5 miles
- Exit 262 Rimrock Rd.
FROM THE EAST – MILWAUKEE
- Take I-94 west to I-90 south
- Take 142A and go west on Highway 12/18 for 5 miles
- Exit 262 Rimrock Rd.
FROM THE WEST – MINNEAPOLIS
- Take I-94 south to exit 142A
- Go west on Highway 12/18 for 5 miles
- Exit 262 Rimrock Rd.
FROM FRANKFURT, GERMANY
- From Germany, fly to General Mitchell International Airport, Milwaukee, Wisconsin.
- Take I-94 west to I-90 south
- Take 142A and go west on Highway 12/18 for 5 miles
- Exit 262 Rimrock Rd.
Parking
Alliant Energy Center has over 5,800 paved and lit parking spots available onsite for your convenience. The main entrance for Brat Fest is off of Rimrock Road.
Accessibility & Accessible Parking
Willow Island is accessible via gravel roadways. Accessible picnic tables and restrooms are located throughout the grounds. All stage seating is on a first-come, first-served basis.
Ample accessible parking spaces are available in the NE lot. Vehicles must have appropriate plates or permit to park in accessible spaces. All parking is on a first-come, first-served basis. Passengers in personal vehicles can be dropped-off/picked-up at the entrance of the coliseum.
Brat Shuttle
The World’s Largest Brat Fest offer a FREE Brat Shuttle from the Alliant Energy Center parking lot to the festival grounds. Shuttles run during all hours and days of Brat Fest. Brat Shuttle pick-up and drop-off is at the entrance of the Coliseum as well as in the Volunteer/Overflow Parking lot.
Note: Your patronage of Brat Fest is enough – Please no tipping.
Bus Lines
Madison Metro has regular bus stops along John Nolen Drive, Olin Avenue and Rimrock Road adjacent to the Alliant Energy Center; you can get to these by routes 11, 12 & 13.
Visit www.mymetrobus.com to plan your trip or for more details.
Taxis & Limousines
For a complete listing of taxi and limousine services in Madison, visit the city of Madison website.