Maps and Directions | Brat Fest
Memorial Day Weekend: Madison WI
Ferris Wheel at Bratfest

Maps and Directions

Maps

The World’s Largest Brat Fest is located on Willow Island at the Alliant Energy Center and is just 5 miles from the University of Wisconsin campus, with easy access to major roadways.

Click HERE for the official 2023 Brat Fest map!

Bicycle Parking -> HERE 

Band Entrance & Parking -> HERE

Volunteer Entrance & Parking -> HERE

Motorcycle Parking -> HERE 

Handicap Parking -> HERE 

Driving Directions

If you’re heading here from far far away and don’t have a clue where the World’s Largest Brat Fest is, see below for directions from regional destinations – or just plug 1919 Alliant Energy Center Way, Madison, WI 53713 into your GPS!

Sound like a plan? Good! Safe travels, we’ll see you at Brat Fest.

FROM THE SOUTH – DES MOINES
Take I-80 east to I-380 north
Go north on Highway 151 to Highway 12/18
Exit 262 Rimrock Rd.

FROM THE SOUTH – CHICAGO
Take I-90 to Exit 142A
Go west on Highway 12/18 for 5 miles
Exit 262 Rimrock Rd.

FROM THE NORTH – GREEN BAY
Take I-90 to Exit 142A
Go west on Highway 12/18 for 5 miles
Exit 262 Rimrock Rd.

FROM THE EAST – MILWAUKEE
Take I-94 west to I-90 south
Take 142A and go west on Highway 12/18 for 5 miles
Exit 262 Rimrock Rd.

FROM THE WEST – MINNEAPOLIS
Take I-94 south to exit 142A
Go west on Highway 12/18 for 5 miles
Exit 262 Rimrock Rd.

FROM FRANKFURT, GERMANY
From Germany, fly to Dane County Regional Airport, Madison, Wisconsin.
GPS -> Alliant Energy Center (1919 Alliant Energy Center Way, Madison, WI 53713)