Memorial Day Weekend: Madison WI
Ferris Wheel at Bratfest

Maps and Directions

Maps

The World’s Largest Brat Fest is located on Willow Island at the Alliant Energy Center and is just 5 miles from the University of Wisconsin campus, with easy access to major roadways.

Check out the Official Brat Fest Map (PDF) for more info!

Driving Directions

If you’re heading here from far far away and don’t have a clue where the World’s Largest Brat Fest is, see below for directions from regional destinations – or just plug 1919 Alliant Energy Center Way, Madison, WI 53713 into your GPS!

Sound like a plan? Good! Safe travels, we’ll see you at Brat Fest.

FROM THE SOUTH – DES MOINES
Take I-80 east to I-380 north
Go north on Highway 151 to Highway 12/18
Exit 262 Rimrock Rd.

FROM THE SOUTH – CHICAGO
Take I-90 to Exit 142A
Go west on Highway 12/18 for 5 miles
Exit 262 Rimrock Rd.

FROM THE NORTH – GREEN BAY
Take I-90 to Exit 142A
Go west on Highway 12/18 for 5 miles
Exit 262 Rimrock Rd.

FROM THE EAST – MILWAUKEE
Take I-94 west to I-90 south
Take 142A and go west on Highway 12/18 for 5 miles
Exit 262 Rimrock Rd.

FROM THE WEST – MINNEAPOLIS
Take I-94 south to exit 142A
Go west on Highway 12/18 for 5 miles
Exit 262 Rimrock Rd.

FROM FRANKFURT, GERMANY
From Germany, fly to General Mitchell International Airport, Milwaukee, Wisconsin.
Take I-94 west to I-90 south
Take 142A and go west on Highway 12/18 for 5 miles
Exit 262 Rimrock Rd.