In the last 29 years, Brat Fest has become a part of Madison and is “the event” that kicks off summer in Wisconsin with great food, family activities and free music, all while raising money for local community organizations.
The World’s Largest Brat Fest provides the perfect platform for sponsors to showcase their companies and products to over 125,000 visitors in a customizable way that best suits your business needs and objectives over the course of the 4-day event. Given the broad appeal and great attendance numbers, our sponsors can rest assured that their message will reach their target audience. Whether the goal is to increase corporate visibility, brand awareness or to launch a new product, Brat Fest is the ideal and fun way to reach over 125,000 people!
Brat Fest is Dane County’s largest music festival and is a great destination that delivers great marketing opportunities to brands before, during and after the event. It’s an event that creates an emotional bond with consumers since 84% of U.S. Adults say they would be more likely to switch brands to support a product that is associated with a cause they cared about.*
In addition, 85% of attendees surveyed could name one or more of the event sponsors, and when surveyed one month later, 70% could still recall a sponsor. 82% attested they would be more likely to purchase a product made by a company that sponsored the festival.*
We invite you to join in on this great Madison tradition and the growing list of sponsors!
* According to sponsorship.com
For more information, please call Nicole at 608-236-2041 or click here to email.





