Memorial Day Weekend: Madison WI
Ferris Wheel at Bratfest

Maps and Directions

Maps

The World’s Largest Brat Fest is located on Willow Island at the Alliant Energy Center and is just 5 miles from the University of Wisconsin campus, with easy access to major roadways.

Click here for the official 2018 Brat Fest map!

Volunteer and Celebrity Cashier Parking

Are you a volunteer or celebrity cashier and not sure where to park? Click here for details: Volunteer Parking Map  and Celebrity Parking Map.

Driving Directions

If you’re heading here from far far away and don’t have a clue where the World’s Largest Brat Fest is, see below for directions from regional destinations – or just plug 1919 Alliant Energy Center Way, Madison, WI 53713 into your GPS!

Sound like a plan? Good! Safe travels, we’ll see you at Brat Fest.

FROM THE SOUTH – DES MOINES
Take I-80 east to I-380 north
Go north on Highway 151 to Highway 12/18
Exit 262 Rimrock Rd.

FROM THE SOUTH – CHICAGO
Take I-90 to Exit 142A
Go west on Highway 12/18 for 5 miles
Exit 262 Rimrock Rd.

FROM THE NORTH – GREEN BAY
Take I-90 to Exit 142A
Go west on Highway 12/18 for 5 miles
Exit 262 Rimrock Rd.

FROM THE EAST – MILWAUKEE
Take I-94 west to I-90 south
Take 142A and go west on Highway 12/18 for 5 miles
Exit 262 Rimrock Rd.

FROM THE WEST – MINNEAPOLIS
Take I-94 south to exit 142A
Go west on Highway 12/18 for 5 miles
Exit 262 Rimrock Rd.

FROM FRANKFURT, GERMANY
From Germany, fly to General Mitchell International Airport, Milwaukee, Wisconsin.
Take I-94 west to I-90 south
Take 142A and go west on Highway 12/18 for 5 miles
Exit 262 Rimrock Rd.